Rajasthan, one of the states where MRP of daaru is the most expensive in India. The reason behind the same must be very technical but logically it is just absurd. Rajasthan is the largest state in terms of size, population and people here do drink. Rajasthan govt. profits a lottttt from the sale of alcohol too. There are cities like Kota which are student cities but the idea of them becoming like Pune seems a far fetched idea. In terms of hotels and bars the State must be amongst the top states as Rajasthan is a tourist destination.
However, the concept of happy hours is still not prevalent in the capital even when the rates at which they offer alcohol is at least 3 times the MRP. In a decent bar one will not find a pint of beer less than 150 which is three times the MRP and a 30 ml peg of VAT69 will cost around 250 which is 4-5 times of the MRP. I agree that the cost of obtaining licences have sky rocketed but the same has happened in recent past only. Cities like New Delhi have been offering happy hours since a very long time but I still remember seeing posters of happy hours in Jaipur where the bars offered 20% discount during happy hours. We are in 2015 now and yet only a handful of bars/pubs/lounges offer true happy hours. One of the places which started offering happy hours till 10 pm became the most happening place of town. No doubt the interiors were done quite nicely but happy hours made the place affordable and reachable for not only struggling professionals but also college crowd. It is still a question for me why all the good places have not started offering happy hours and even if they did, they have not started advertising when marketing is such an imperative part of this business. Jaipur has become a metropolitan city on papers but I really wonder when concepts like these will become a part of this METRO city.
However, the concept of happy hours is still not prevalent in the capital even when the rates at which they offer alcohol is at least 3 times the MRP. In a decent bar one will not find a pint of beer less than 150 which is three times the MRP and a 30 ml peg of VAT69 will cost around 250 which is 4-5 times of the MRP. I agree that the cost of obtaining licences have sky rocketed but the same has happened in recent past only. Cities like New Delhi have been offering happy hours since a very long time but I still remember seeing posters of happy hours in Jaipur where the bars offered 20% discount during happy hours. We are in 2015 now and yet only a handful of bars/pubs/lounges offer true happy hours. One of the places which started offering happy hours till 10 pm became the most happening place of town. No doubt the interiors were done quite nicely but happy hours made the place affordable and reachable for not only struggling professionals but also college crowd. It is still a question for me why all the good places have not started offering happy hours and even if they did, they have not started advertising when marketing is such an imperative part of this business. Jaipur has become a metropolitan city on papers but I really wonder when concepts like these will become a part of this METRO city.
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